LA Times Home of the Day Feb 10 2016

Los Angeles, CA -

1100 S. Hope St. Penthouse 204

• 3bd, 4bt, 2nd entrance, 650sqft patio w cooking space

• 3400 sqft living space

• 24 hour concierge desk, security, pool, garden

“This is the most beautiful, perfect penthouse in Downtown Los Angeles.” Managing Director Jason has the inside scoop on this one since he was a neighbor to the owner. Housed in the Luma building, it is one of the original developments from former Mayor Villagarosa’s plans to make downtown Los Angeles the “new Manhattan",” where numbered streets won’t just be ways out onto the 110 but actual home addresses.

A decade after his promise, Luma literally defined luxury in the Southpark neighborhood, as the flagship residential building just steps away from the Staples Center. The streets were still empty, albeit safer, stores only thrived during events but the residents truly enjoyed the 24 hour concierge, gym access, full size pool, landscaped outdoor deck.

Not only was the building special, this specific penthouse was unique. It sits on the entire north side of the building with the living, dining, and open kitchen exposed to the downtown LA Skyline. On 11th St., the office buildings were far enough to fit into your panoramic view, but close enough to fill up the majority of the 15’ ceilings. Along the west side of the penthouse, a 1000sqft deck allowed residents to enjoy the sunset, Hollywood sign, and sometimes even the Ocean view.

Why is this a “free” penthouse? This specific unit was such a gem that it was contracted in many TV shows and movies, earning as much as $100,000 a week. Do the math in any which way and you’ll find that it is a very appealing “investment.” However in recent years, more buildings are planned to rise and take up more of the skyline. Not only is this competition but also may be a hindrance to the wonderful views.